Marketer · Systems builder · Storyteller
I help small businesses get found, get booked and get their time back. Marketing that brings the right people in. Systems that catch every lead once they arrive.
I run my own businesses on the same playbook. This is the living index of all of it.
Every venture and client system, catalogued like an archive. Each entry links out to its own site.
Private tours across Panamá, from Emberá communities to Colón heritage routes. I run the brand, the website, the campaigns and the system behind every booking. Our inbox runs on the Hold the Fort Co. assistant.
AI assistants for business owners who can’t hire one yet. It sorts the inbox, flags leads and payments, and drafts replies. Nothing goes out without the owner’s okay. It’s the assistant we use ourselves at JK Tours.
Genealogy research, heirloom family history books and private legacy websites. Ancestors are honored publicly. The living stay behind a family sign-in. The Sherman family site is the working demo.
A family solar-equipment business. I run the marketing, from in-person events, trade shows and local events to sales and rentals, plus online marketing from plan to launch.
New Soil, New Roots, a gardener’s guide to Panamá. A modular solar buyer’s guide for Latin America. Panamá food and shopping guides.
An automated Pinterest publishing agent and a family print-on-demand bag line. Where the next ventures start.
No. 007 · Próximamente · Vivirá en kiahrodgers.com
Ruta Digital PTY
Sitios web para guías de turismo independientes en Panamá. Pensados para el celular, listos en pocos días y con pago fácil por Yappy. Para que un guía con un número de WhatsApp se vea como un operador establecido.
Rol · Fundadora, diseño y desarrollo
Plataforma · Netlify, plantillas propias
Mercado · Turismo en Panamá
Case file: JK Tours PTY. A tour company running on a patched-together Wix setup, with inquiries slipping through. I moved everything into one connected system.
From about one Google visitor a month to 12 in a single week. Up 300% week over week.
People sent by ChatGPT in one week, up 225%. AI search is now a top traffic source.
38 new visitors in one week, from 7 countries across the Americas and Europe.
Times their tour pages showed up in Google’s AI results in three months.
People who found them on Google Business Profile in three months.
New inquiries in a single week. Three came straight from ChatGPT.
Weekly figures: Google Analytics, Nov 6–12, 2026, compared with the week before.
Every inquiry gets a reply. Every booking lands on the calendar. Every decision runs on real numbers.
Keeping up with the wave
More traffic means more inquiries, and more email. JK Tours runs its inbox on the Hold the Fort Co. assistant. Every new inquiry gets sorted, flagged and a drafted reply, so nothing sits unanswered while we’re out running tours.
Want numbers like these for your business?
Let’s talkSix plates, one practice. Get the right people to find you, then make sure nobody falls through the cracks once they do.
I figure out who’s ready to buy and where they already spend time. Then I meet them there, online and in person, with campaigns that keep working after the post goes out.
Trade shows & local events · Facebook communities · Pinterest · email · social
Being found now means Google and ChatGPT. I structure sites and profiles so both recommend you. One client appeared 202 times in Google’s AI results in three months.
Search Console · Google Business Profile · AI search
Fast, mobile-first sites in English and Spanish that look established on day one. Plus the logos, cards, taglines and voice that tie it all together.
Netlify · landing pages · brand identity · bilingual copy
Leads stop slipping when every inquiry gets an instant reply and lands in one pipeline. A custom CRM built and running for JK Tours.
Custom CRMs · pipelines · SMS & email sequences · booking
Through Hold the Fort Co., I set up AI assistants inside a business owner’s own inbox and calendar. It sorts, flags and drafts. The owner approves.
Claude · Gmail & Calendar · approval workflows
Years as the right hand to leadership taught me the quiet logistics that let a company move fast. Add archival research and digital products that sell on their own.
Executive support · SOPs · genealogy · Gumroad & KDP
Need one of these built for you?
Send an inquiryHerbalism, baking and a clay-soil garden on the old Howard base. The slow crafts that taught me how systems actually grow.
Good marketing should feel like hospitality.
Build it once. Let it work while you sleep.
Every family, and every business, is an archive.
05 / Contact
Tell me what you’re working on and where it’s stuck. I read every message myself.